These include structured social affiliations and institutions such as private and public clubs, lodges and churches as well as communications technologies such as postal and courier systems, telegraphs and telephones. These early computer social networks were systems that grew up organically, typically as ways of exploiting commercial, academic or other institutional software for more broadly social purposes.
Violence, gender-stereotyping, and even increased sexual promiscuity have been cited as ills of modern media outlets. With debates over media's influence often polarized, it becomes difficult to decipher what is the true influence of media.
It is often suggested that media has potentially profound effects on the social identity formation of young people.
However, understanding how media outlets affect the identity of adolescents takes understanding what "identity" entails. So what is identity?
For starters, we technically are not born with identity; it is a socially constructed attribute. In other words, who we are is controlled by internal and external factors that combine to make us who we become.
Add in new media outlets, such as the internet, and media is now considered an "extension of everyday life and a tool of cultural change" Singh, Thus, identity formation, as a social concept, is being transformed in new and even more global ways.
How does this transformation of media affect youth, today? This is a substantial amount of time spent interacting with these different forms of entertainment. This interaction not only becomes a way to entertain oneself, but also becomes an external force for comparative research.
Part of identity formation is thinking about the type of person you want to be Arnett,p. By providing young people a resource that gives a seemingly constant flow of information, adolescents can use this information as a guide for social comparison.
With a constant bombardment of information, deciding what type of person you want to be can become a challenge for some. Ideas, can either be enforced, or even corrupted, by a false sense of what the world actually is.
Although this information may not be fully reliable, it still provides ideas as to how to act and form one's identity. One of the strongest routes by which media appears to influence attitude-change is through persuasion.
The constant persuasion of what is "reality" plays a pivotal role in young girl's development of negative self-image. Many girls are taught, through stereotypical portrayal, that women are nothing more than sexual objects; and, that intelligence is something to be ashamed of and hidden.
In a recent film, an organization called Miss Representation highlights this unfortunate ideology promulgated by today's media sources YouTube, Another interesting fact is that, whether consciously aware of what is being displayed or not, media plays a substantial role in influencing consumption patterns and lifestyle.
Researchers noted television's power to influence even people who are illiterate. Smith-Speck and Roy explained that even individuals who cannot read or write can be highly influenced by advertising to purchase certain products, or develop certain lifestyle values.
It is this media picture that portrays, and actually molds, our society's value system. In essence, media is conveying what we should buy, who we should be, or who we should become, in order to be "happy".
Unfortunately, whether young or old, this seems to be working. Again, identity is a social concept. When we engage any media, no matter what form it may take, we are in essence receiving the ideas from those authors.
Simply, it is a different format by which we now exchange ideas.Speciﬁcally, I analyze the effects of a UNESCO norms campaign –a media (audio soap-opera) intervention– on a particular set of values and behaviors, namely attitudes and norms surrounding violence against women.
BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. The Internet and social media are very powerful tools that can influence and shape human behavior. The social media has played a significant role in recent outbreaks of social protest and resistance.
The mushrooming of Occupy protests, the Arab Spring, the mobilization of resistance against the Government of the Ukraine or in Hong Kong was heavily dependent on the resources provided by the social media.
From a sociological perspective, social norms are informal understandings that govern the behavior of members of a society. Social psychology recognizes smaller group units, such as a team or an office, may also endorse norms separately or in addition to cultural or societal expectations.
. Sociology plays a huge role in society, especially when it comes to social norms. It allows an individual or a group to witness the evolution of social norms. A social norm is the rules of behavior that are considered acceptable in a group or society.
Social norms are being invented about what, how frequently, and with whom we share even the smallest details of our lives.
This, in turn, is having a tremendous impact on our sociology—including our expectations, behavior, and relationships, both with one another and with organizations and brands.