Here's a with Long John Baldry where he claims Jeff was asked to join The Hoochie Coochie Men in but didn't because Jeff's then wife didn't want him to leave his day job.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. However, most press releases never accomplish that. Most press releases are just spray and pray.
Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.
Luckily there are plenty out-of-work reporters out there right now.
What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently and get it covered on music .
A quote from a good review of the band. How to Write a Music Press Release. Learn What It Takes to be a Music Promoter and What the Duties Are.
Here's a Look at the Common Music Industry Problems Musicians Face. Here Are Some Email Samples That Bands Can Use in Music Promotion. I remember the first time I was asked to write a press release. I didn’t know where to start! It can be quite daunting – but exciting – to think that your news story might end up in a .
A press release (PR) is a written or recorded announcement of something newsworthy intended for the media.
For artists, they are an effective method of communicating to the media about exhibitions, winning art competitions, charity auctions, and other events. Nov 10, · How To Write a Press Release, with Examples you may want to spend the extra money to get a reporter to write the press release.
Any good . Event Press Release. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes. Below you'll find directions on how to write an 'Event Press Releases'.