Get a professional business plan template at no cost. You can subscribe to Kim's business growth tips by email, or connect on LinkedInTwitter and Facebook. It's definitely not the most exciting part of starting a business. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a few all-nighters to get one done before heading into your first pitch for funding.
Twitter SaaS marketing differs greatly from traditional marketing. SaaS, or software as a service, brings in a predictable revenue stream from your customers.
Here is the detailed b2b SaaS marketing plan template we used to build a multi-million dollar company. It includes website design strategies to sign up trial accounts and email drip campaigns to convert them into paying customers.
If you sell a monthly subscription service to any type of product or service, even if it is not software, this marketing plan will give you ideas to succeed.
Copy the ideas shown here to create the perfect subscription marketing plan for your business. As a result, the better your retention, the higher your profits.
SaaS product marketing requires deliberate steps to keep customers engaged and happy. The more they use your SaaS product, the more likely they will be to continue using it.
The trial and post-sale periods are critical to your success. If a prospect creates a trial account but never signs in, they will not upgrade. If they upgrade but use your product infrequently, they will be less likely to renew their subscription. The guiding principal is to focus on customer satisfaction every step of the way.
We used the SaaS marketing plan template below to build one of our companies, MailerMailerin the competitive email marketing SaaS industry. It grew to be a multi-million dollar business. MailerMailer was acquired in by j2 Global, makers of Campaigner, another SaaS email marketing service.
The follow-up during the trial phase and post-sales phase is critical. We offered a free trial to capture the contact information of prospects so we could nurture them to become paid clients. Aside from having an attractive and fast-loading website, include educational resources to draw interest.
The more you look like an expert, the better your chances of signing up new trial accounts. Include the following content on your website to nurture visitors to your trial account signup button: Images That Show Value Show an image of a happy person looking like they are achieving success using your SaaS product or vibrant screenshots showing attractive dashboards.
You can also include an image that depicts a benefit. Read our post on where to get free stock images. For example, the image we used for this article is a flower about to blossom. Benefit Tag Line Use a benefit tag line that encapsulates the main benefit your customers achieve.
This is different that a list of features.
Although your product may have stellar features, the primary reason a prospect signs up is the benefits they will gain.
This resonated with our prospects. More Detailed Benefits Use a longer sentence or two to explain your key benefits concisely.
Do keyword analysis using tools like SEMRush to identify optimal words that prospects search on for your type of product It takes time and research to distill the messaging about your product.Use this free template to help you write a great plan for launching your new business. A business plan helps you set goals for your business, and plan how you’re going to reach them.
When you’re starting out it’s a good idea to do a full and thorough business plan. Business Plan Sample Pdf Business Plan Template Free Business Plan Example Business Planning Sample Resume Change Management Project Management Business Management Management Tips Forward The Visio Strategy Roadmap Template is the perfect Strategic Communication plan - Business Change, KPI, Initiatives, Timeline - all with a stylish design.
Get your startup on track: Download free startup business plan templates, tools for financial planning and analysis, a startup costs worksheet, and more.
Describe the business process that will be modified as a result of the deployment specified in the Deployment Plan. The initial business process is to determine how .
In your marketing plan, be as specific as possible; give statistics & numbers and sources. The marketing plan will be the basis, later on, of the all-important sales projection.
Why reinvent the wheel? Get a professional business plan template at no cost.